DS Smith has designed and manufactured fibre-based packaging for Lalique Beauty’s Tales of Light home fragrance collection, supporting the brand’s new visual identity while incorporating recyclable materials and protective structures for fragile glass products.
Lalique Beauty, part of the Lalique Group, introduced the collection as its first range under a revised visual identity, comprising six scented candles and three diffusers inspired by the furnace form used in its historic crystal manufacturing operations in France.
DS Smith developed folding cartons and corrugated inserts using FSC certified cardboard, ensuring recyclability while addressing protection requirements for delicate glass candle jars through anti-abrasion varnish applied to the inserts.
The outer cases are produced from graphic board designed for high-quality offset printing and finished with selected varnishes, while a graining process has been used to create a textured surface referencing satin-finished crystal.
The packaging incorporates the Tales of Light branding, including a visual motif of swallows associated with founder René Lalique, symbolising continuity and transition within the brand’s heritage.
Lalique Beauty stated that the collection aims to reflect the relationship between light, material and craftsmanship while adopting a more sustainable packaging approach.
Marie Labouret, Sales and Marketing Director at DS Smith Consumer France, said the project focused on combining design detail with the use of fully recyclable corrugated materials.
The packaging supports both presentation and transport, integrating protective inserts, structural stability and decorative finishes aligned with the positioning of the fragrance collection in global retail markets.
The Tales of Light collection is expected to be available through Lalique Beauty boutiques and online channels worldwide from May 2026, marking the commercial rollout of the new packaging format.
DS Smith stated that the project aligns with its strategy to support circular packaging systems through material selection, design efficiency and recyclability across consumer packaging applications.